
Developing Athletes.
Empowering Families.
Building Legacies.
Developing Athletes.Empowering Families.Building Legacies.
ACE Sports Group helps athletes maximize every opportunity — on the field, in the classroom, in business, and in life. Through education, mentorship, NIL strategy, brand development, representation, and long-term planning, we prepare athletes for success that extends far beyond the game.
True representation begins long before a contract is signed — and continues long after the game is over.

More Than
Representation
ACE Sports Group is a legacy-driven athlete development and representation firm — built to support the full athlete journey, from emerging talent to long-term legacy.
We go beyond contracts. Our ecosystem integrates education, mentorship, NIL strategy, brand development, financial literacy, wellness, family guidance, community impact, and legacy planning — everything an athlete needs to thrive on and off the field.
Our StoryThe ACE
Advantage
Five pillars that define ACE as an athlete development and opportunity ecosystem — not just another representation firm.
Full-Journey Development
We engage athletes early — through education, mentorship, and preparation — long before a professional contract is on the table.
We engage athletes early — through education, mentorship, and preparation — long before a professional contract is on the table.
Strategic Representation
Contract negotiation, NIL strategy, brand positioning, and advocacy — executed with precision across every level of competition.
Contract negotiation, NIL strategy, brand positioning, and advocacy — executed with precision across every level of competition.
Legacy Planning
Financial literacy, wealth building, post-career transition, and community impact — integrated from day one, not as an afterthought.
Financial literacy, wealth building, post-career transition, and community impact — integrated from day one, not as an afterthought.
Family-Centered Guidance
We support the families behind the athletes — providing transparency, education, and partnership at every stage of the journey.
We support the families behind the athletes — providing transparency, education, and partnership at every stage of the journey.
Athlete Empowerment
Knowledge, access, and mentorship from a curated network of former athletes, executives, and industry leaders committed to the next generation.
Knowledge, access, and mentorship from a curated network of former athletes, executives, and industry leaders committed to the next generation.
Athlete
Journey
A structured path from discovery to legacy. Every phase, intentional.
Rising Star
NIL strategy, education, mentorship, and early brand development for emerging talent on the verge of breaking through.
Prime Time
Global brand partnerships, wealth management, contract negotiation, and career maximization at the highest levels.
Hall of Fame
Post-career transition, philanthropy, entrepreneurship, and long-term impact strategy that outlasts the game.
Core Disciplines
Sports Management
Contract negotiation, NIL strategy, career guidance, and performance optimization for premier athletes.
Wealth Building
Financial literacy, investment strategy, and long-term wealth preservation to secure generational impact.
Wellness & Mental Health
Holistic support systems for physical and mental well-being throughout every phase of an athlete's career.
Community Engagement
Purpose-driven initiatives that amplify an athlete's voice and create lasting community impact.
Beyond the
Contract
Most agencies show up at signing.
We show up at the beginning.
ACE doesn't just represent athletes — we develop them. We invest in their education, their families, their communities, and the legacy they're building long before a professional career begins.
Full-journey athlete support — education, mentorship, and development before the contract
Strategic representation built around long-term legacy, not short-term transactions
NIL strategy, brand development, and digital identity — fully integrated
Financial literacy, wealth planning, and post-career readiness built in from day one
Family guidance and community impact as core pillars of athlete support
A founder-led team with deep athlete relationships and real-world expertise
Featured
Athletes

Khmari Bing
Safety

Sieh Bangura
Running Back

Kassidy Hopkins
Hurdler / Sprinter

David Whelan
Endurance Athlete

Lance Hawkins
Co-Founder, President & Chief Executive Officer

Brittany Johnson
Co-Founder, Vice President & Director of Branding
The Minds
Behind ACE
Visionary executives with decades of experience across professional sports, business, and athlete development. Leaders who've been on both sides of the table.
Meet the Full TeamJoin the Standard.
Ready to elevate your career? ACE Sports Group is built for athletes who demand more.